#1 Overlooked Growth Strategy
- Erin Lodge
- Oct 20, 2023
- 2 min read
If you're still more focused on posting rather than connecting, it's time for a shift in your approach. Here are three simple shifts you can make today, but first, can I share with you my own experience?
Shift 1: Focus on Connections that Matter
Here's the setting... In a few days, I need to find a gorgeous floral arrangement. Something understated and simple, but that will convey the depth of my feeling for dear friends who've lost a loved one. It's a lot of pressure!!! And as I'm new in town, I'm not sure where to go to find that perfect arrangement.
In the midst of this floral dilemma, as I was scrolling with my morning coffee... (Instagram, of course!) I see a beautiful bouquet of flowers in my stories. But listen... truth be told, it wasn't just the flowers. It was the account that shared them. I have been connecting with them for the past 7 months. They engage with me in stories, DMs, and in the comments. They share my content, and I share theirs... there has been an intentionality on their part to build a genuine connection with me!
Shift 2: Create Personalized Content
I truly love this account. They work to create content and write thoughtful captions, designed to resonate with their audience. Instead of one-liners, they use content that invites their followers into a meaningful conversation. They also extend their connection system to the community. They collaborate (which is why they were showcasing these flowers). They give back in different ways to the kids and families, and they go out of their way to share the business's content to help them grow!
Shift 3: The Power of Stories
What truly makes this account stand out is the way they use stories. They don't just share their own experiences but actively engage with others in their stories.
So, when it was time to order flowers, I didn't choose the account with the flashiest photos. I went for the one that had built a connection with me, one that had taken the time to engage authentically.
When I pick up these flowers next week, they won't JUST be flowers... they will represent the incredible power of authentic connections and the magic that happens when you prioritize meaningful interactions on social media.
So, if you're still more focused on posting rather than connecting, remember the impact of authentic engagement. Your content isn't just about pretty pictures; it's about building
relationships. These relationships can transform your online presence into a community of authentic connections. Your content becomes more than just posts; it becomes a way to build a deeper connection with your audience.
As you continue your journey on social media, consider how you can create these authentic connections for greater growth strategy. Think beyond the screen and connect with your audience on a human level. Embrace the three shifts: building connections that matter, crafting personalized content, and recognizing the power of stories. This is where the true magic happens.
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